Select Existing Value Models
Each of the value model(s) selected here will be added to this Merged model, almost in entirety. On the Start tab here, the offering associated with each value model will be added as an Offering Component, and likewise, the competitor from each value model selected, will become a Competitor Component. Each offering component is directly linked to its corresponding competitor component. When you set the volume for the offering component, the competitor component volume must be the same, and therefore, is not directly editable.*
With each selected model added, all associated Features, Benefits, and Value Drivers will also be added to this model. Remember to review the Merged model thoroughly. Some features and benefits may be repeated and should be cleaned up. Some value drivers may be related and should be merged; others may need to be removed; and yet others which did not apply to any of the individual component models may need to be added.
Likewise, be sure to review the model thoroughly in the Value Communication tool, where the Value Messages and Customer Questions created for existing models will be added to this model, but any Stakeholders, Story, or Price will be removed.
* For non-"apples to apples" comparisons in which there is an efficiency advantage between your offering and the competitor.....