Add a new customer price sensitivity factor.

• Enter the name of the new pricing factor.
• Enter a description of the pricing factor, which will appear with the name in the list of pricing factors added to the model.
• Define the price impact by selecting either the "up" or "down" arrow.

- Select the "up" arrow for a factor which would increase the customer's willingness to pay. 
- Select the "down" arrow for a factor which would decrease the customer's willingness to pay.

• Enter any notes associated with the pricing factor, which will be accessible in the yellow 'sticky notes' icon at the right.
• Click OK to save the new pricing factor.