WHAT IS IT?
To start a Value Model, you need to clearly identify all of the items shown here. With a clear idea of your offering, customer, competitor and competitive price, you can construct an accurate model that identifies the true value your offering provides a specific customer.
WHAT TO DO?
Enter the name of your offering, customer, and competitor in the appropriate text boxes. Then enter an amount that your customer pays or would pay for using the competitor instead of your offering. Click the Notes icons (right) to record further information.
RESOURCES
Value Model Illustration
Demo: Value Model Basics
Download: Value Model Basics
Demo: 1 Start