The Modeled Price tab within the Price Setting Module allows you to use one or more pricing methods to evaluate different price positions for your Offering. You can refer to these modeled prices later when you set your Offering Price.
The four available pricing methods are:
- Pricing Factors
- Total Economic Value
- Differentiation Value
- Competitor Price
Choose one of the pricing methods by selecting a sub tab directly below the chart. A purple bar will appear in the chart reflecting the modeled price based on the pricing method sub tab currently showing. If an Offering Price as already been established, it will appear as a yellow bar next to the Modeled Price.
Whichever pricing method is selected on Tab 1: Modeled Price will determine the modeled price that is displayed on Tab 2: Offering Price.