The Benefits tab is the third tab within the value modeling module. From this tab, you can describe your offering in terms of Features (specific differentiating attributes), and then translate these into functional Benefits. This step is not mandatory for completing a value model, but it can be valuable for those considering how their offering delivers value to their customer.
This article will cover how to add Features, Benefits, and how to link them. For more on what are Features & Benefits, see Features & Benefits.
Features include not only specific physical product characteristics, but also services that touch the customer, such as financing, shipping, training, etc. Functional benefits are clear, tangible, favorable outcomes that the customer enjoys from certain features.
Features and benefits can either be custom or selected from an existing set. To add a custom feature or benefit, click the Add Custom link to enter it directly. You may also use this option to paste a list copied from a spreadsheet column. To select an existing feature or benefit, click the Select Existing button to search from a company library, or from within any of the Value Models to which you have access.
For both features and benefits, you can click the arrow icon (at the right) to add or edit notes, or to delete it from the list.
Be sure to include only those truly unique features and benefits (i.e., those not provided by your competitor), or those where your offering is clearly superior to the NBCA.
Once you have completed both lists, click the "Link" button to associate each benefit with at least one feature.