New for this release: The Value Map tool now available for all LeveragePoint customers. A Value Map allows a Marketing user to compare multiple competitors versus an offering on price and relative performance. For a video walkthrough of how to use the new Value Map tool, please see this article on the LeveragePoint website. New features associated with this tool include:
- New User Preferences (in Settings menu): Marketing users can select which tab on the Marketing Home page opens by default. Note: the current default remains Value Models, but users can change this to either Market Analyses (for Value Maps) or Value Propositions.
- Product Size field added to Value Maps: This field changes the size of the bubble in the Value Map and gives an indication of relative market share.
- Export in Value Maps: Users can download a .csv spreadsheet of their value map data.
- Usage statistics are now collected for Value Maps.